Like any other business, one should have the right mindset before jumping into the niche site business. Without the proper mindset and strategy, you are most likely to fail in your journey to success. I think I am your best example for this as you might have read already that I lost over $2000 (link to earlier blog post). One of the major reasons was not having the right mindset with lack of proper strategy.
So I am going to list some of the real-life mindsets that I personally feel are essential to have if you are planning to start a niche site business.
Note that these are completely my personal opinion and it doesn’t necessarily mean these are the only qualities you need to have.
This is the number one instinct that one should possess not only to become successful with niche sites but with any businesses out there. You should believe that you can do it no matter how long it takes; no matter what everyone thinks about it. Just be self-confident.
You know it took me almost a year to decide whether I should start blogging or not. I was always hesitant about my language. As a non-native speaker, I wasn’t sure how well I would be treated in this arena. Then I thought a bit different. If I can deliver value and can walk people through my thoughts, it doesn’t matter which language I am speaking. I finally started and hope everything will go well.
Have a good plan:
t’s really important to plan your work ahead and not do several tasks at a time. You need to focus on one task at a time to become more productive. Pat Flynn has a great podcast on productivity tips . Never do anything without plan.
You should also be able think the on the flip side of your thoughts. For example, when I first started building niche sites, I had no real plan. I was simply following the footprints of others without thinking on my own. I thought it would be very easy to make a site and money would come in! But I never thought about the flip side.
Questions like, “What will happen if this project fails?” or, “Do I have an alternative way of doing things?” remained unanswered. So be sure to prepare all your tasks ahead and be sure to execute them on time.
Defining Passion vs Interest:
It’s important to be able to distinguish the differences between these two. I say this because you’ll often face situations where you have to answer this question. It’s not necessary to become passionate about each and every niche, but some sort of interest should be there. Interest along with determination can do the trick!
For example, while doing keyword research, I come across a lot of keywords that suit the search volume and competition criteria I look for, but I don’t necessarily feel any interest or urge from inside to go after this keyword.
It’s ok if you know nothing about the potential topic. Often, you need to do the research and create the contents yourself. Without interest, you may not put enough effort into the work or work further on that niche. Henri from wakeupcloud talked a lot about passion vs interest and I recommend you read his article on how to find your passion in 7 minutes or less.
I can’t really explain in words how important it is to nurture this mindset. In the niche site business, it’s very obvious that you’ll have to face situations when things will not work as you expected. Your sites will drop in ranking or take longer than you anticipated to rank. You may even lose traffic. All these may make you feel frustrated. I know the feeling well. I went through this situation several times. Even after losing over $2000, I haven’t given up. I strongly believe that I will succeed – no matter how long it takes. It will come one day for sure.
You have to exercise this mindset. You just don’t want to work harder but smarter. While building niche sites, you have to manage a lot of people around you including content writers, link builders, and designers. It’s important that you have the ability to lead your team. A true entrepreneur is one who is well disciplined, self motivated and ready to take action. This is a great article about the qualities of an entrepreneur.
I can recall how haphazardly I worked in my early days of niche site creation. I was not disciplined enough to finish my tasks on time nor did I have a great team to assist me with my campaigns. I tried to do each and every thing myself, was burdened with client’s activities, and didn’t have a planned time schedule for my to-dos. This resulted in early failure of the campaign.
In the end, it’s you who knows yourself better than anyone. Ask yourself, “What are the things limiting my success?” and, “Do you feel the necessity of these mindsets? “
Please share your thoughts below!